Contact us

We are located in downtown Rochester, at 115 Broadway Avenue North.  Parking is available on 1st or 2nd Street NW in metered spots or in the parking ramp on Center Street.  An hourly lot is on the corner of 2nd Street NW and Broadway Avenue.

Phone: 507-517-8039


We are an appointment only boutique. Please call or book online to reserve a time to view our beautiful selection of gowns. Need an early morning appointment? - No problem! Evening appointment suit your taste more? - You’ve got it! Want to come in during the day? - You bet(cha)!!

**Please note that our online appointment setting service will not allow you to book less than 24 hours in advance. HOWEVER - if you are looking for a same day appointment, please give us a call and we will do our absolute best to accommodate you.

Speaking of appointments…Let’s talk cancellations. We totally understand - stuff happens… schedules change, family members get sick - heck, even you get sick! Just give us a call and let us know if you won’t be able to make your appointment so we can open that time slot for another bride. **Please do note that appointments cancelled less than 24 hours in advance will be charged a small cancellation fee of $50. That goes for if you just don’t show up.

Why? Well, each week we have a list of brides who are on a wait list to come see us and when we have less than 24 hours notice (or no notice at all) that you won’t be able to make it to your appointment, we have a lesser chance of getting one of those other brides in your time slot. We so appreciate your cooperation with this policy. Don’t worry, when you make your appointment, we’ll remind you of how this works so you know the routine :)

Store Hours:

Monday: Appointment Only

Tuesday: Appointment Only

Wednesday: Appointment Only

Thursday: Appointment Only

Friday: Appointment Only

Saturday: Appointment Only

Sunday: Closed

For questions, please fill out the form below and a stylist will contact you within one business day (usually sooner). To make an appointment, please call us or click the link at the bottom of this page in order to book online.  We can't wait to meet you!

Name *